About Ferman

Service, Selection and Value Since 1895

The Ferman family of dealerships is a local family-owned and operated business based in Tampa, FL. Established in 1895, we've grown from humble beginnings in a bicycle shop to serve Hillsborough, Pinellas and Pasco counties with numerous dealership locations representing 12 new vehicle brands, Ferman Used Cars, Harley-Davidson Motorcycles and in 2019 we introduced FORCE Customs.


As the 7th automobile dealer in the United States, we are among the few dealers to receive the NADA Century Award honoring America's car dealers who've been in business for 100 years or more.

A Relentless Focus on Personalized Service

Our founders built a business on one simple premise - "The Golden Rule". As our business grew, Jim Ferman, Sr. stressed the importance of "Never forget a customer. Never let them forget you." This relentless focus on personalized service and not just a transaction has kept generations of families returning to a Ferman dealership year-after-year…car-after-car.

In 2012, our management team took this a step further when we adopted the term "guest" in place of "customer".

This change in terminology reflected an attitude that those working at Ferman see themselves as hosts wanting to offer their guests the most beneficial experience possible.

Today, we continue to treat our employees as family and our guests as friends, striving to earn your business "one car at a time".

Our Mission

With honesty and integrity, the Ferman family of companies provides service, satisfaction, and value to the motoring public in the Florida markets we serve, rewarding careers for our valued employees, a fair return on the investment of our shareholders, and a generous contribution of volunteer time, talent, and financial support to the communities we have served since 1895.

The Ferman History

To honor our 100th Anniversary, we published our history book "A Century of Service. One Car At A Time". We'd like to share historical account of our business and the historical events that helped to shape it. Enjoy!

City of Tampa Proclaims Monday, April 20, 2020 Ferman Motor Car Company Day!

As we celebrate our 125th Anniversary, Ferman Motor Car Company is proud to announce that Monday, April 20, 2020 will be known in the City of Tampa as Ferman Motor Car Company Day. Our Company is honored and humbled by this designation, and are grateful to our founder - William Frederick Ferman, Sr. - and our dedicated and valued employees who have become our "Ferman Family". To every member of our Ferman Family, here's to you ... and to the next 125 years!